XF Core
Brand-safe display + video across curated premium open web.
Viewability ≥ 70%Fraud ≤ 1%
X is speed. Flame is judgment.
We buy better, not just cheaper.
XFlame is Ignis's programmatic buying spin-off, spanning omnichannel display, video, CTV, audio, retail media, and performance. We turn algorithmic buying into reliable investment.
01 · What is XFlame
Programmatic with judgment, not autopilot.
XFlame was born inside Ignis, an Argentine media agency, as an independent programmatic buying unit: its own brand, an autonomous business logic, and a team focused exclusively on orchestrating real-time digital investment.
The name condenses the idea: X is algorithmic execution — speed, automation, real-time optimization. Flame is judgment — the filter that refines buying down to what creates value, leaving out noise, risk, and waste.
In short: we combine data, technology, and strategic judgment so programmatic stops being a grab-bag of inventory and becomes a real lever within the media mix.
02 · Differentiators
Three pillars. None negotiable.
Strategy
Strategy first
We start from a planning mindset: audiences, moments, and journeys. We integrate programmatic into the full media mix (TV, social, search, retail media) — not as an isolated grab-bag of inventory.
Quality
Quality by design
We curate environments and formats to balance performance with brand: brand safety, viewability, and quality control as standard, not as extras. We use private deals only when they add real control.
Independence
Real independence
We're not tied to a single vendor or to terms that dictate where to invest. We choose stack, tools, and partners based on what you need. We don't sell technology: we use it.
03 · Products
Six core products. Modular logic.
You start with XF Core, which guarantees a quality floor in
line with the market. From there, you add the layers you
need — audio, video, retail media — without paying for what
you don't use. Each product is named XF + what it does.
XF Stream
Premium CTV and video: Samsung Ads, Pluto, Roku, YouTube via DV360.
VTR ≥ 88%Completion ≥ 95%
XF Sound
Programmatic digital audio: Spotify, Deezer, iHeartMedia, podcasts.
Audio completion ≥ 85%Unique reach per demo
XF Audience+
Enrichment layer: client 1st-party + curated 3rd-party + lookalikes.
eCPA ≤ baselineUseful reach +20% vs. broad
XF Perfo
Lower-funnel programmatic performance focused on conversion.
CPA ≤ targetROAS ≥ benchmark
XF Retail
Retail media: Mercado Ads, Amazon Ads, Carrefour Links where applicable.
Retail ROAS ≥ benchmarkMeasurable incrementality
04 · How we work
From audience to outcome, no black boxes.
01
Audience and scenario planning
We define audience frameworks by objective (reach, consideration, performance) and build investment scenarios: channel mix, formats, and frequency.
02
Omnichannel programmatic activation
Display and video across premium sites and the open web, CTV in safe environments, digital audio, in-app, gaming, and DOOH — in sync with search, social, and retail media.
03
Quality, brand safety, and transparency
Curated inventory and private marketplaces, brand-safety, fraud, and viewability filters as standard practice.
04
Continuous learning
Test & learn logic: we test, measure, learn, and scale. We optimize against business KPIs without sacrificing environment quality or brand building.
05 · Frequently asked questions
Clear, direct answers.
What is XFlame?
XFlame is Ignis's spin-off focused on omnichannel programmatic buying (display, video, CTV, audio, DOOH, in-app). We turn algorithmic buying into reliable investment, prioritizing environment quality, control, and transparency, with a focus on real business outcomes.
What services does XFlame offer?
Six core products: XF Core (brand-safe display and video), XF Stream (premium CTV and video), XF Sound (digital audio), XF Audience+ (audience enrichment), XF Perfo (performance), and XF Retail (retail media).
How is XFlame different from other programmatic agencies?
Three pillars: strategy first (programmatic is integrated into the media mix, not planned in a silo), quality by design (brand safety and viewability as standard), and real independence (we choose stack and partners based on the advertiser's needs, without tying ourselves to a single vendor).
What does the name XFlame mean?
The X represents algorithmic execution: speed, automation, and real-time optimization. The flame represents judgment: the filter that refines programmatic buying down to what creates value.
06 · Contact
Let's talk about your goals.
Tell us what you want to achieve — reach, brand quality, performance — and we'll build the scenario that best serves those outcomes.
Email: hola@xflame.com.ar